Stetson "The Sovereign Twenty" (2025)

FAQs

Why is Stetson so expensive? ›

Stetson hats are so expensive because of the imported materials, elaborate machines, and labor needed to get a finished product.

At Stetson, the West is in our blood. These hats are made right here in the U.S.A., the same way we've been making them for over 150 years.

Johnson's Stetson. Lyndon Baines Johnson, 36th president of the United States, famously wore a Stetson Open Road Royal Deluxe Silverbelly cowboy hat during his years in office. Now, visitors to Texas State University can see the actual hat the late president was so fond of.

The combination of the heat and perspiration will shrink the sweatband. To put on or remove your hat, hold the brim in front and back, handle the crown as little as possible. Your hat will last a lifetime while following these important instructions.

Just imagine: Chapeau d'Amour was valued at 2.7 million dollars and designed by Louis Mariette, the most expensive hat designer specializing in clothes for the stars. The hat is stunning with its elegant lines, triangle edges, lengthy feathers, diamond encrustation, and bell-shaped embellishments.

It's rude and impolite to leave your cowboy hat on when you enter an establishment, except for a designated cowboy bar or rodeo event. Also, do not touch or take someone's hat unless permitted. Respect is crucial, the hat may be a very personal item and a hat is often the pride and joy of the cowboy wearing it.

Unlike most commercially available cowboy hats on the market, the hats on “Yellowstone” are made of 100% beaver fur. “You can immediately tell the difference between a true cowboy and what Taylor calls a tourist by the hat they wear,” Boone says.

The John B. Stetson Company, founded by John B.

Stetson resumed manufacturing in the 1980s, but the company went bankrupt in 1986. The factory equipment and the license to manufacture Stetson hats was purchased by Hat Brands, a company owned by Irving Joel.

The original Stetson was dubbed "The Boss of the Plains," and it didn't resemble what we think of as a cowboy hat today. It featured a high crown and wide brim and looked a bit like an Amish hat. It was waterproof and shielded the wearer from elements such as the sun and rain.

Why is it called a Stetson? ›

Stetson went on to build the Carlsbad, easily identified by its main crease down the front. His hat was called a Stetson, because he had his name John B. Stetson Company embossed in gold in every hatband. The Stetson soon became the most well known hat in the West.

Academic Programs

Founded in 1883, Stetson has a long history of academic excellence. The university started the first school of business in Florida and the first law school, which today ranks No. 1 in the nation in trial advocacy and No. 3 in legal writing.

Stetson made the hat out of fine fur from beaver, rabbit and other small animals to withstand the elements. Thanks to its durability, the “Boss of the Plains” was ideal for the demands of the working Westerner and became incredibly popular.

Stetson University is ranked #4 out of 136 Regional Universities South. Schools are ranked according to their performance across a set of widely accepted indicators of excellence.

Durable wool felt hats by Stetson have become popular with experienced outdoor enthusiasts thanks to their high VitaFelt quality and reveal an all-round talent!