- Home
- >>Business
- >>Tourism
Tourism
Karie Rockwood dances with Billy Traughber as Elvis impersonator Ron DeCar sings at their wedding at the Viva Las Vegas Wedding Chapel in Las Vegas, Sunday, Dec. 31, 2023. (Rachel Aston/Las Vegas Review-Journal) @rookie__rae
More Stories
ByMcKenna Ross/Las Vegas Review-Journal
July 5, 2024 - 12:25 pm
Updated July 8, 2024 - 9:14 am
As destination weddings become more popular globally, Las Vegas industry members are considering ways to capture the growing market.
The Vegas-area received 1.6 million wedding visitors in 2023, according to new industry trends released by the Vegas Wedding Chamber. The industry generated $2.2 billion in economic activity.
The Clark County Marriage License Bureau issued 74,275 marriage licenses last year, up from 73,143 in 2019. But the local industry is still fighting to regain the attention of top out-of-state markets — namely, California and Europe — after the pandemic’s travel shifts.
Clark County Clerk Lynn Marie Goya said the industry is seeing some slow returns to pre-pandemic metrics. International couples used to make up about 20 percent of marriage licenses issued. In 2023, the share of international couples’ Vegas nuptials reached 16.5 percent, up from about 15 percent in 2022.
The top home countries for those couples were the United Kingdom, Canada, Germany and France.
That’s important as the industry’s chamber of commerce determines strategies to improve its market share in destination weddings. Vegas has long had a reputation as a place for quickie, value-driven ceremonies. Goya said those can be considered destination weddings, too, but the growth potential is in the luxury market.
“There’s almost two markets — one that wants to go to the castle and invite a hundred of their friends and it’s as luxurious as you can imagine,” Goya said. “We don’t do a lot of those yet. I think we could do more.”
Destination weddings are projected to increase by 13.1 percent globally over the next 10 years. The market value is also expected to skyrocket from $30 billion in 2023 to $103.5 billion in 2033, according to research firm Future Market Insights. Those couples typically choose destination weddings to enjoy a celebratory vacation and smaller yet lavish weddings, the firm said.
In the U.S., Las Vegas has to fight against Miami, New York, Nashville and Maui for its share of destination wedding travelers. Internationally, the destination is up against Mexico and the Caribbean.
In those destinations, resorts and travel agents offer more all-inclusive packages. Goya said industry members could partner to establish their own.
“What we’re seeing in other destinations is a lot more packages,” she said. “So it’s easier for couples to say, ‘OK, I have $10,000 or $20,000. And here’s what I can get for that.’ It’s a little bit harder in Las Vegas to do that. We absolutely have packages for the wedding itself, but we need to work a little harder in creating that entire package so it’s easier for couples to compare apples to apples rather than apples to oranges.”
Contact McKenna Ross at mross@reviewjournal.com. Follow @mckenna_ross_ on X.
MOST READ
'; html += '
'; html += '
'; html += ''; html += 'READ MORE'; html += 'LIVE WELL'; html += ''; html += ''; html += ''; html += ''; html += ''; html += 'STORIES LIKE THIS'; html += 'CLICK HERE FOR MORE'; html += ''; html += ''; html += '
'; html += '
'; $('.nlsm-small').addClass('livewell').html(html); return; } if ($('.rj-story-sponsored-full').length>0) { return; } if ($('.rj-story-full').hasClass('tag-what-are-they-hiding')) { html = ''; html += '
'; html += '
'; html += 'WHAT ARE THEY HIDING?'; html += 'Exposing officials and agencies keeping public records from the public.'; html += 'CLICK HERE TO READ MORE'; html += ''; html += '
'; $('.nlsm-small').addClass('2023-year-in-review').html(html); return; } if ($('.rj-story-full').hasClass('tag-2023-year-in-review')) { html = ''; html += '
'; html += '
'; html += '2023 YEAR IN REVIEW'; html += 'CLICK HERE FOR MORE'; html += ''; html += '
'; $('.nlsm-small').addClass('2023-year-in-review').html(html); return; } if ($('.rj-story-full').hasClass('tag-msg-sphere')) { html = ''; html += '
'; html += ''; html += ''; html += ''; html += '
'; $('.nlsm-small').addClass('tag-msg-sphere').html(html); return; } if ($('.rj-story-full').hasClass('tag-jeff-german-murder') || $('.rj-story-full').hasClass('tag-remembering-jeff-german')) { html = ''; html += '
'; html += ''; html += ''; html += ''; html += '
'; $('.nlsm-small').addClass('jeff_german').html(html); return; } if ($('.rj-story-full').hasClass('tag-911-anniversary')) { html = ''; html += '
'; html += '
'; html += 'REMEMBERING 9/11: 20 YEARS LATER'; html += 'Looking back at the 2001 terror attacks and how they affected Las Vegas and the world.'; html += 'Read more'; html += ''; html += '
'; $('.nlsm-small').addClass('anniversary-911').html(html); return; } if ($('.rj-story-full').hasClass('tag-class-of-2021')) { html = ''; html += '
'; html += '
'; html += 'MEET THE UNFORGETTABLE CLASS'; html += ''; html += ''; html += ''; html += ''; html += '2021'; html += ''; html += ''; html += ''; html += ''; html += ''; html += '
'; $('.nlsm-small').addClass('class-2021').html(html); return; } if ($('.rj-story-full').hasClass('tag-2022-election')) { html = ''; html += '
'; html += '
'; html += '
'; html += 'ELECTION 2022'; html += 'Read more'; html += ''; html += '
'; html += '
'; html += '
'; html += '
'; html += 'ELECTION RESULTS'; html += 'Click here'; html += ''; html += '
'; html += '
'; $('.nlsm-small').addClass('election-2022').html(html); return; } if ($('.rj-story-full').hasClass('tag-harry-reid-1939-2021')) { html = ''; html += '
'; html += '
'; html += ''; html += 'Harry Reid(1939-2021)'; html += ''; html += ''; html += ''; html += ''; html += ''; html += 'Senate leader and Nevada political titan'; html += 'Read more'; html += ''; html += ''; html += '
'; $('.nlsm-small').addClass('harry-reid').html(html); return; } if ($('.rj-story-full').hasClass('tag-henry-ruggs')) { html = ''; html += '
'; html += '
'; html += ''; html += 'HENRY RUGGSDEADLY CRASH'; html += ''; html += ''; html += ''; html += ''; html += ''; html += 'CLICK FOR MORE'; html += ''; html += ''; html += '
'; $('.nlsm-small').addClass('henry-ruggs').html(html); return; } if ($('.rj-story-full').hasClass('category-homicides')) { html = ''; html += '
'; html += '
'; html += '
'; html += ''; html += 'HOMICIDE'; html += 'A STORY BEHIND EVERY NAME'; html += ''; html += ''; html += ''; html += ''; html += ''; html += 'TRACKER'; html += 'CLICK HERE FOR MORE'; html += ''; html += ''; html += '
'; html += '
'; $('.nlsm-small').addClass('homicides').html(html); return; } if ($('.rj-story-full').hasClass('tag-sheldon-adelson')) { html = ''; html += '
'; html += '
'; html += ''; html += 'Sheldon Adelson(1933-2021)'; html += ''; html += ''; html += ''; html += ''; html += ''; html += 'Las Vegas visionary and Philanthropist.'; html += 'Read more'; html += ''; html += ''; html += '
'; $('.nlsm-small').addClass('sheldon-adelson').html(html); return; } if ($('.rj-story-full').hasClass('tag-tony-hsieh')) { html = ''; html += '
'; html += '
'; html += ''; html += 'Tony Hsieh(1973-2020)'; html += ''; html += ''; html += ''; html += ''; html += ''; html += 'Ex-Zappos and Downtown Project CEO left a lasting impression on Las Vegas.'; html += 'Read more'; html += ''; html += ''; html += '
'; $('.nlsm-small').addClass('tony-hsieh').html(html); return; } if ($('.rj-story-full').hasClass('tag-vegas-weekend')) { //vegas-reawakening html = ''; html += '
'; html += '
'; html += 'VEGAS REAWAKENING'; html += 'A year after the pandemic began, the first weekend of spring showed a perfect storm of promise for Las Vegas’ recovery and brought optimism that visitors would indeed return to the city'; html += 'Read more'; html += ''; html += '
'; $('.nlsm-small').addClass('vegas-reawakening').html(html); return; } //add newsletters embed var default_category_to_show = ['News', 'Local', 'Life', 'Crime']; var newsletter_1st_lv = []; newsletter_1st_lv['default'] = {'id':'starting_point,pm_update', 'track_name':'StartingPoint', 'title':'LOCAL NEWS YOUR WAY', 'subtitle':'Sign up for our free daily Morning and Afternoon Update newsletters.'}; newsletter_1st_lv['Sports'] = {'id':'sports', 'track_name':'Sports', 'title':'SPORTS NEWS YOUR WAY', 'subtitle':'Sign up for our free daily Sports Update newsletter.'}; newsletter_1st_lv['Business'] = {'id':'business', 'track_name':'Business', 'title':'BUSINESS NEWS YOUR WAY', 'subtitle':'Sign up for our free Business Update newsletter.'}; newsletter_1st_lv['Entertainment'] = {'id':'','alert_id':'entertainment', 'track_name':'Entertainment', 'title':'WANT THE LATEST ON LAS VEGAS ENTERTAINMENT?', 'subtitle':'Sign up for free entertainment email alerts'}; //newsletter_1st_lv['Nevada Preps'] = {'id':'nevada_preps', 'title':'HIGH SCHOOL SPORTS YOUR WAY', 'subtitle':'Stay up to date with our free Nevada Preps newsletter.'}; //newsletter_1st_lv['Investigations'] = {'id':'rj_investigates', 'title':'INVESTIGATIVE NEWS YOUR WAY', 'subtitle':'Sign up for our free RJ Investigates newsletter.'}; var cat_has_subcat = ['News','Business','Entertainment','Sports', 'Opinion']; var newsletter_2nd_lv = []; newsletter_2nd_lv['Politics and Government'] = {'id':'','alert_id':'political', 'track_name':'Political', 'title':'LOCAL, REGIONAL AND NATIONAL POLITICS COVERAGE', 'subtitle':'
Sign up for our free RJ politics email alerts.
'}; //newsletter_2nd_lv['Politics and Government'] = {'id':'political', 'title':'ELECTION 2020: BE INFORMED', 'subtitle':'
FULL COVERAGE | ELECTION RESULTS
Sign up for our free RJ Politics newsletter.
'}; //newsletter_2nd_lv['Debra J. Saunders'] = {'id':'44', 'title':'YOUR WEEKLY POLITICAL FIX', 'subtitle':'Sign up for our free DC-LV newsletter with political stories from the swamp to the Strip.'}; //newsletter_2nd_lv['CES 2021'] = {'id':'ces', 'title':'CES 2021: STAY IN THE KNOW', 'subtitle':'
The Review-Journal is a media partner with the CTA. Click here for full coverage and live video from CES 2021
Sign up for our free newsletter below.'}; //newsletter_2nd_lv['TV'] = {'id':'tv_briefing', 'title':'GET YOUR TV LISTINGS', 'subtitle':'Your Weekly TV Briefing.'}; //newsletter_2nd_lv['UNLV'] = {'id':'unlv_rebel_news', 'title':'UNLV SPORTS YOUR WAY', 'subtitle':'Stay up to date on the Rebels with our free newsletter.'}; newsletter_2nd_lv['Rodeo'] = {'id':'rodeo_nfr', 'track_name':'RodeoNFR', 'title':'RODEO NEWS YOUR WAY', 'subtitle':'Don\'t miss any of the action! Click here for full NFR coverage or Sign up for our free newsletter below'}; newsletter_2nd_lv['Raiders News'] = {'id':'vegasnation', 'track_name':'VegasNation', 'title':'WANT EVEN MORE RAIDERS NEWS?', 'subtitle':'Sign up for our free Vegas Nation newsletter.'}; newsletter_2nd_lv['Golden Knights'] = {'id':'','alert_id':'golden_knights', 'track_name':'GoldenKnights', 'title':'WANT MORE KNIGHTS IN YOUR DAY?', 'subtitle':'Sign up for free Golden Knights email alerts for all the latest updates'}; var main_cat = ''; var m_hierarchy = []; var m_cat = []; var m_hl_cat = ''; if (window.dataLayer[0].metrics) { main_cat = window.dataLayer[0].metrics.section; //National Finals Rodeo m_hierarchy = window.dataLayer[0].metrics.hierarchy.split(' | '); //"Sports | Rodeo | National Finals Rodeo" m_cat = window.dataLayer[0].metrics.categories; //["National Finals Rodeo","Rodeo","Sports"] m_hl_cat = window.dataLayer[0].metrics['hl-category']; //Sports } var i, k, found, newsletter; newsletter = false; found = false; if (default_category_to_show.includes(m_hl_cat)) { newsletter = newsletter_1st_lv['default']; } if (newsletter_1st_lv.hasOwnProperty(m_hl_cat)) { newsletter = newsletter_1st_lv[m_hl_cat]; } // check main category if (newsletter_2nd_lv.hasOwnProperty(main_cat)) { found = true; newsletter = newsletter_2nd_lv[main_cat]; } if (!found) { // check in hierarchy (main category hierarchy) i = m_hierarchy.length; while (!found && i >= 0) { i--; if (i > 0) { if (newsletter_2nd_lv.hasOwnProperty(m_hierarchy[i])) { found = true; newsletter = newsletter_2nd_lv[m_hierarchy[i]]; } } else { // i=0, check first level if (newsletter_1st_lv.hasOwnProperty(m_hierarchy[i])) { found = true; newsletter = newsletter_1st_lv[m_hierarchy[i]]; } } } } if (!found) { // check in category i = m_cat.length; while (!found && i > 0 && cat_has_subcat.includes(m_hl_cat)) { i--; if (newsletter_2nd_lv.hasOwnProperty(m_cat[i])) { found = true; newsletter = newsletter_2nd_lv[m_cat[i]]; } } } if (newsletter !== false && !$('.rj-story-full').hasClass('tag-hide-newsletter') && !$('.rj-story-full').hasClass(' rj-story-sponsored-full')) { var alert_id = ''; if (newsletter.alert_id) { alert_id = newsletter.alert_id; } html = ''; html += '
'; html += '
'; html += '
'+newsletter.title+'
'; html += '
'+newsletter.subtitle+'
'; html += '
'; html += '
'; html += '
'; html += 'By signing up you agree to our Privacy Policy and '; html += 'Terms of Service. Unsubscribe at any time.'; html += '
'; html += '
'; html += 'This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.'; html += '
'; html += '
'; $('.nlsm-small').html(html); } //});})(jQuery);
Don't miss the big stories. Like us on Facebook.
THE LATEST
Not quite a zoo: How the Mirage made exotic animals part of its brand
ByMcKenna Ross/RJ
As the Mirage prepares to cease operations, former employees and observers of the resort reflect on how those animals will tie into its legacy.
‘I came to win’: $1.6M up for grabs as Mirage prepares to close on Strip
ByDavid Danzis/RJ
The chance at winning part of $1.6 million has brought out thousands of gamblers to the Mirage, with emotions running high on the casino floor.
Discount carrier to begin flights from Vegas to Western state
ByRichard N. Velotta/RJ
The airline, which already serves nine nonstop destinations from Harry Reid International Airport, will begin twice-weekly flights on 137-passenger jets in January.
Bookings open for Paris Las Vegas’ balcony rooms overlooking Strip
ByDavid Danzis/RJ
It is the first casino resort property on the Strip to feature rooms with balconies since The Cosmopolitan opened in 2010.
2 Las Vegas Strip hotels reach labor deals with hospitality union
ByMcKenna Ross/RJ
Culinary Local 226 announced the agreements, covering about 1,000 workers, at two hotels operated by MGM Resorts International.
Larger jets to allow Air Canada to expand seat capacity to Las Vegas
ByRichard N. Velotta/RJ
The Canadian flagship air carrier will use Boeing 787 and Airbus A330 widebody jets on long-haul flights to Las Vegas from Toronto and Montreal in the fall.
Employees at off-Strip hotel-casino say air conditioners are out
ByMcKenna Ross/RJ
As a record heat wave settles into Las Vegas, workplace-related heat complaints have spiked.
Downtown Las Vegas hotel-casino seeks buyer
ByMcKenna Ross/RJ
This property is on the market, multiple industry sources confirmed.
LVCVA leader receives raise, $190K bonus
ByRichard N. Velotta/RJ
The LVCVA board rewarded its president and CEO for helping the city record one of its best tourism years, including the Super Bowl and the Las Vegas Grand Prix
Festival coming to downtown for Las Vegas Grand Prix weekend
ByRichard N. Velotta/RJ
The music and arts festival, which is getting $1 million from the LVCVA, is designed to persuade Formula 1 fans to visit downtown Las Vegas.
MORE STORIES
'; html += '
' html += '
'+d['title']+'
'; html += '
'; $('.rjp-related .base-'+base+' .field-story').append(html); } }});})(jQuery);
