Testimonials (2024)

FAQs

How many testimonials is enough? ›

However, research suggests that the optimal number of customer testimonials on the landing page is between 10 to 30. This practice provides enough social proof to establish trust with potential customers without overwhelming them with too much information.

It's a no-brainer! Research shows 72% of customers say positive reviews and testimonials make them trust a business more, and 88% of consumers trust online reviews as much as personal recommendations. Sharing positive customer feedback on social media will help you build that trust with your social audience.

A testimonial is a statement from a past customer that describes how a product or service helped them. Testimonials are often written by the business based on specific questions they ask satisfied customers. They usually show impact through before-and-after comparisons or provide specific improvement statistics.

“I just wanted to share a quick note and let you know that you guys do a really good job. I'm glad I decided to work with you. It's really great how easy your websites are to update and manage. I never have any problem at all.

The SEC writes: “Advertisem*nts must clearly and prominently disclose whether the person giving the testimonial or endorsem*nt (the “promoter”) is a client and whether the promoter is compensated. Additional disclosures are required regarding compensation and conflicts of interest.

The truth is, there are three vital components that make an effective testimonial. Without all three of these important elements, the testimonial may actually repel potential clients from working with you. Curious to know what these three important keys are? Your testimonial must be credible, current and compelling.

At most, your ideal testimonial length should be two or three paragraphs long. They should be written in your customer's voice to avoid coming across as too formal or technical. Testimonials are a type of material that is easy to comprehend and resonates with potential consumers.

All of your other marketing materials and sales strategies pale in comparison to authentic testimonials. In fact, according to 72 percent of customers, positive testimonials and reviews improve their trust in a company.

The primary goal of a testimonial is to positively influence a customer about your product, service, and/or business.

Your testimony should be short—no longer than 3 to 5 minutes. It is most effective when you speak from your own personal experience. As a general rule, testimonies should be delivered verbally and also submitted in writing.

How to write a good testimonial? ›

He received a glowing testimonial from his former employer.

They highlight the best features of your products or services and describe their positive impact in tangible examples. For example, “Working with [brand name or product name] was a great experience. They offer good customer service.” is a vague testimonial.

Testimonial length considerations. While a standard employee testimonial is typically one A4 page in length, there are no strict rules on its size. If you believe additional information is necessary to convey the employee's value, feel free to expand upon it.

They can generate more revenue

This is most likely due to the increase in trust that testimonials and reviews also bring. With evidence that testimonials help in increasing revenue, it is almost a “no-brainer” to include them on your website.

88% of consumers trust testimonials just as much as a personal recommendation. If you don't know someone who has bought the product you're considering, you end up trusting those testimonials as much as you would your friend or family member.