Maurizio Barbieri on LinkedIn: 🚨🚨🚨 "They call them MILLIONS!" In a ground-breaking, one-of-its-kind… | 11 comments (2024)

🚨🚨🚨"They call them MILLIONS!"In a ground-breaking, one-of-its-kind partnership in Asia, Tradable Bits, the #1 CRM and Fan Engagement platform, and DAZN Taiwan are joining forces to create more opportunities for fans to engage before, during, and after telecasts.In Once Upon a Time in the West, Cheyenne (Jason Robards) tells Harmonica (Charles Bronson)how a railroad will change the West: people will make not hundreds of thousands but thousands of thousands of dollars. To which, Harmonica replies: They call them "millions”.Tradable Bits’ tech and partners engage with tens of thousands of fans on social media and sports venues at any given time. With this partnership in place, Tradable Bits and DAZN will now have a captive audience in the millions that can interact in real time before, during and after any sport event being broadcast.Who is going to score first?Was it a strike?Was it a penalty?Who is the man of the match?Whether through a QR code or a social media post, DAZN Taiwan and Tradable Bits will provide the fans with endless ways to engage with their favourite content when it matters most.As importantly, DAZN Taiwan will have more digital inventory that can be monetized for their advertisers and sponsors, collecting that first party data which now is elusive at best.I want to thank Lisa Liou and Raul Chiang for championing Tradable Bits solutions internally.And of course the team at Tradable Bits, starting with Darshan Kaler, Greg Bobolo and Tim Mullaly. They brought me in to grow this market for the company, supporting and guiding me over the past months. I am super pumped that Tradable Bits is partnering up with one of the biggest brands in sport.This is just the beginning.Ad majora!

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