Enable Single Sign On using Active Directory Federation Services (integration with Office 365) (2025)

We are also looking for a way tointegrate Hubspot with our existing Microsoft based infrastructure by impellent Single Sign On (SSO) using Active Directory Federation Services (ADFS).

The only practical sollution I found was in this post on the community:
https://community.hubspot.com/t5/Marketing-Integrations/Active-Directory-integration/td-p/397

So question to hubspot, are there any plans to implement SSO support?

This functionality is a nust for any serious enterprise deployments.

Wow, I went to set up SSO today for Hubspot and was shocked to find out it is not supported! Can someone from Hubspot chime in here with some information on this? Is it in development, or even in the queue?

+1

+1

I agree HubSpot should have intergration with ADFS as standard it’s a necessity for organisations of all sizes.

Completely agree. SSO should be expected of any modern SaaS, not paid for. The Hubspot marketing team have missed the mark here - by making the functionality available only on Enterprise agreements, they're saying that user authentication is only important to Hubspot if the customer pays it a lot of money.

Agreed, it is very disappointing this isn't included at the Pro level. Especially since the price jump to Enterprise is extreme. I was excited when I saw the announcement of SSO availability, only to be let down that our Pro license doesn't include it.

I think this was left not updated, but our current SSO implementation allows folks with ADFS to set up SSO for login! If there are other questions about that functionality, I'm happy to answer them as well.

ADFS is generally used for Enterprise deployments. So it's either we implement an Enterprise solution that is overkill for our organization (and costs additional money to run if you implement it correctly), or pay Hubspot for Enterprise? We tried ADFS at the beginning of our O365 implementation, and quickly realized it was overkill. Hubspot needs to shift their thinking on this, or you will have more customers like@Richardsjumping to other solutions.

I beleive that SSO is a must for any business as more business are now working more in the cloud, they have access to Azure AD, Google, Okta and many more platforms where in the past as a business you needed to have complex platforms to run SSO and therefore was used mainly by Large Enterprises who could support this... this is no longer the case. SSO platforms are available for all to use. Now I appreciatethat companiesthat want to offer SSO integration in their products want to charge for it but as we are paying 7,800 gbp a year for pro already and I cannot justify 31,400 gbpa year to just turn on SSO (That is a 300% increase). I have spoken with the teams here and we would NOT use any of the other features that are in enterprise. Hubspot should really considerincluding this in Pro or they should make it available as an Addon. I would also expect JiT user additionand role management and from what I have read in the previous comments it appears this is not available.

@rador anyone else at Hubspot no one has replied to the several comments about your pricing of SSO to your smaller customers who cannot afford to pay for Enterprise. SSO is used in both large and small organisations and while I agree it shouldn't be in free / basic tiers I do disagree that it's put into a tier which SME's can't touch. Come on team! Your also listed in sso.tax which shows Hubspot has the largest % increase to enable SSO out of the listed services.

Has there been any status change on which account tier SSO is available to? I would agree with above commenters that this should be included as a Professional feature, not just enterprise, because it is table-stakes security nowadays. Any Hubspot official commentary on this?@rad