Corporate Information | JCPenney Newsroom (2024)

Corporate Information

Corporate Information | JCPenney Newsroom (2)

JCPenney proudly serves customers at more than 650+ stores across the United States and Puerto Rico, and at the Company’s flagship store, jcp.com. JCPenney is one of the nation’s largest retailers of apparel, home, jewelry, and beauty merchandise with a growing portfolio of private and national brands. Guided by the Golden Rule, JCPenney employs more than 50,000 associates worldwide and has served customers for over 120 years, playing a vital role in the communities it serves.

Company History

JCPenney was founded in Kemmerer, Wyoming, in 1902 by James Cash Penney. The first store, named The Golden Rule, set the standard by which we have operated for over a century – to treat others as we would like to be treated. Today, we operate more than 650+ locations across the United States and Puerto Rico – and while fashion and shopping patterns have evolved, our focus on putting customers at the heart of what we do remains unchanged.

Philanthropy

Connecting Company, Community, and Cause
At JCPenney, we’ve been committed to building strong, vibrant communities since James Cash Penney founded the Company on the Golden Rule in 1902. Today, we are passionate about helping underserved students build the confidence they need to stay engaged in school, attend college, and prepare for a rewarding career. We connect Company, community and cause by investing our time and resources in three primary impact areas: professional clothing needs, youth programming, and career readiness support. Through the volunteer spirit of our associates and strategic investment in the work of our non-profit partners, JCPenney is doing our part to improve the communities where we live and work.

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Corporate Information | JCPenney Newsroom (11)
Corporate Information | JCPenney Newsroom (12)
Corporate Information | JCPenney Newsroom (13)

Philanthropy

Connecting Company, Community, and Cause
At JCPenney, we’ve been committed to building strong, vibrant communities since James Cash Penney founded the Company on the Golden Rule in 1902. Today, we are passionate about helping underserved students build the confidence they need to stay engaged in school, attend college, and prepare for a rewarding career. We connect Company, community and cause by investing our time and resources in three primary impact areas: professional clothing needs, youth programming, and career readiness support. Through the volunteer spirit of our associates and strategic investment in the work of our non-profit partners, JCPenney is doing our part to improve the communities where we live and work.

Awards & Recognition

Careers at JCPenney

Corporate Information | JCPenney Newsroom (14)

People. Passion. Purpose.

We share a passion for serving customers, supporting our communities and making JCPenney the best retailer for all families. As a Company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a collaborative and inclusive environment. After all, JCPenney is more than a destination for style and value, it’s a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

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Corporate Information | JCPenney Newsroom (2024)

FAQs

Who owns JCPenney now? ›

In late 2020, Simon Property Group (SPG) and Brookfield Asset Management (BAM)—two of the nation's largest property owners—purchased the company for $800 million. At the time of the bankruptcy, JCPenney held $4 billion in debt.

What is the JCPenney strategy? ›

JCPenney's reinvestment strategy includes enhancing its digital capabilities, in-store physical and technology upgrades, and supply chain optimization. Since last August, the company has also announced more than 100 store upgrades and its refreshed Rewards and Credit program.

What is JCPenney's digital strategy? ›

At JCPenney, we're using AI to create more efficiencies in our ways of working, from implementing tech automations to help our team deliver more efficiently to using AI tools to help with reporting and analysis.

What is the story behind JCPenney? ›

A Chain of Good Men

The store J. C. Penney opened on April 14, 1902, was a one-room wooden building. He and his family lived in the attic above the store. Penney stocked quality products at fair prices for mining and farm families. He accepted “cash only” for his goods, rather than credit.

Is Shaq owner of JCPenney? ›

Today, reports confirm that Shaq is the second-largest individual to own shares in Authentic Brand Group, which owns JCPenney, Forever 21, and, ironically, Reebok.

What company does Shaq own? ›

Shaq owns part of The General, Gold Bond, Icy Hot, Buick, Marilyn Monroe, Elvis Presley, Forever 21, JCPenney, and more. Shaq is an investor, board member, and strategic advisor for several companies. He has served on the board of directors for Papa John's, a pizza chain, and Carnival Cruise Line.

Why is JCPenney struggling? ›

JCPenney was one of the earliest companies to offer items online in the 1990s but struggled to keep up with the shifting retail landscape amid multiple leadership changes. By 2020, it had racked up $5 billion in debt, and it filed for bankruptcy in May.

Who is JCPenney's biggest competitor? ›

jcpenney.com's top 5 competitors in July 2024 are: macys.com, landsend.com, nordstromrack.com, nordstrom.com, and more.

What is the weakness of JCPenney? ›

Overall, JCPenney's weaknesses are mainly attributed to its inability to adapt to changing consumer preferences and the increasing dominance of e-commerce, along with financial challenges and a lack of effective marketing strategies.

How is JCP doing financially? ›

According to a financial filing with the SEC, JCPenney reported a significant decline in net sales and total revenue during the third quarter of fiscal 2023. Net sales dropped by 10.7% to $1.5 billion, while total revenue fell by 11.1% to $1.6 billion compared to the same period in 2022.

What is JCPenney stock worth today? ›

JCP Price/Volume Stats
Current price$0.1852-week high
Prev. close$0.2452-week low
Day low$0.17Volume
Day high$0.24Avg. volume
50-day MA$0.32Dividend yield
1 more row

What strategy was the new CEO at JCPenney seeking to implement? ›

1. The strategy that the new CEO at JcPenney was seeking to implement given the generic strategies, was the Integrated Cost Leadership/Differentiation Strategy.

What religion was JCPenney? ›

After hearing the hymn "God Will Take Care of You", written by Civilla D. Martin, sung at a service in the hospital's chapel, he became a born again Christian. Even after relinquishing daily operating management of the company, Penney continued his active involvement in managing the company and its stores.

What is special about JCPenney? ›

As one of the nation's largest retailers of apparel, home, jewelry, and beauty merchandise, JCPenney has a portfolio of private and national brands of remarkable quality and exceptional value.

What does JC mean in JCPenney? ›

JCPenney, originally J. C. Penney Company, Inc., is named after its founder, James Cash Penney. He founded the company 120 years ago last month on April 14th, 1902 in Kemmerer, Wyoming.

Who is the majority owner of JCPenney? ›

JCPenney
JCPenney store at Aventura Mall in 2006
Total equityUS$829 million (2019)
OwnersSimon Property Group, Brookfield Asset Management
Number of employees60,000 (Aug. 2021)
Websitejcpenney.com
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Does Shaquille O'Neal own Forever 21? ›

In addition, Shaquille O'Neal is the second-largest individual shareholder of Authentic Brands Group, making him one of the owners of Forever 21, Barneys New York, JCPenney, Reebok, Vince and Hunter Boots. ABG is led by CEO Jamie Salter.

Is JCP privately owned? ›

“As a privately-held company we cannot disclose detailed financial information, but we can say that JCPenney is in the best financial position we've been in years,” the retailer said.

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